KFC hijacks billboards for World Cup campaign

To rival its own delivery service, KFC also opened its first-ever pub in London, The Colonel’s Arms, where chicken lovers can eat, drink and watch sports.

As the dark and cold winter nights draw in, fast-food chain KFC is promoting its delivery service. In a series of idents that will appear during ITV’s coverage of the Fifa World Cup, viewers can see people struggling to get their food home.

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