Social Media Campaign

Description
Case Study: Cold Rush – A coldstone creamery store located in Lagos, Nigeria had noticed a decline in customer numbers and our campaign involved giving away discount cards on YouTube, Facebook and twitter SM channels dedicated to a new TV series on friendship.

Challenge

A coldstone creamery store located in Lagos had noticed a decline in customer numbers.

Solution

Our campaign involved giving away discount cards on YouTube, Facebook and twitter SM channels dedicated to a new TV series on friendship. Campaign CTA: At a particular time of day for one month, both discount and free gift vouchers were given away to people who could answer the ice-cream related questions of the moment.

Impact

Result: This exercise increased customer numbers in the stores and also had 50% retention rates for the newly converted customers
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